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Investor overview
FFileloop

Investor overview · October 2026

One shared checklist, instead of chasing documents by text and email

Fileloop is a product in development for Independent Mortgage Broker Businesses.

In developmentFounding-member applications open

The problem

Independent Mortgage Broker Businesses

For mortgage brokers whose own time goes into collecting, reviewing and organising loan documents — payslips, bank statements, tax returns, ID — file after file, on top of everything else a loan needs.

  • More than a quarter of Australian mortgage brokers already outsource loan processing because lender submissions, document chasing and CRM data entry eat into the time they should spend with clients.
  • Loan processing roles describe tracking applications through every stage — submission, conditional approval, unconditional approval, settlement — across multiple files at once, which is hard to hold in your head reliably without help.
  • Chasing a client for the one missing document usually means a text, then an email, then a phone call, repeated for every file open at once.
26% of mortgage brokers now outsource loan processing to get the admin off their desk. The Adviser ↗

In their own words

Real quotes from the people who have this problem

Track loan applications through each stage — from submission to conditional approval, unconditional approval, and settlement — managing multiple loan files simultaneously
Loan processor job ad, OnlineJobs.ph

The evidence

Researched before anything is built

How it scores

Pain 3/5
How often it hits 4/5
Willingness to pay 4/5

1 documented complaints about the tools they use today

Where the evidence came from

News & reports 3
Job ads 1

Based on 4 direct quotes from 3 independent public sites, each recorded with its source. Scores are 1–5, rated from that evidence.

Why now

What’s changed

  1. 01

    The broker population grew 9.1% in 2025, to 24,116 — more brokers, each with more files to chase. MFAA broking report 2026 ↗

  2. 02

    Brokers now write a record share of Australian home loans, so the document load per broker keeps growing. The Adviser ↗

The product

Fileloop

Fileloop is a shared document checklist for a loan file. You send one link per client; they see exactly what's supplied and what's still missing, and upload straight into the same list you're looking at. No outsourced team to brief, no new portal to learn beyond a link — just one place where you and the client both see the same thing.

  1. 01

    Send your client one checklist link for their loan file — no login or app for them to install.

  2. 02

    They upload payslips, bank statements, tax returns and ID straight into the same list you see.

  3. 03

    You both always see the same thing: what's supplied, what's missing, and who's waiting on what.

Concept preview
FFileloop
Files Checklist Clients Lodgement Settings
Smith applicationWhat's supplied and what's still missing, in one shared view.
Send checklist link
Documents supplied7
Still missing2
Open files11
Payslips (2 most recent)Uploaded by client, 2 days ago
Supplied
Bank statements (90 days)Uploaded by client, today
Supplied
Tax return (latest)Still waiting on client
Missing
Photo IDStill waiting on client
Missing

Market size

TAM, SAM and SOM

TAMTotal market
A$5.5M a yearAll 24,116 Australian mortgage brokers × A$228 a year. MFAA broking report 2026 ↗
SAMServiceable market
A$4.1M a yearAbout 17,800 brokers (74%) who still handle their own loan processing. The Adviser ↗
SOMObtainable in 3 years
A$81K a year2% of the serviceable market — about 357 brokers — within three years.

Sizes assume the working price of A$19 a month (A$228 a year), which isn't validated yet, and count individual brokers. The 2% share is an assumption, not a forecast.

Competition

What they use today, and where it falls short

Today’s optionClient sees exactly what's missingUploads go straight into the listWorks with any CRMUnder A$20 a month
Broker document-collection appsClose to what Fileloop does — the main competition to beat on price and simplicity.YesYes–Not known–Not known
Outsourced loan processorsA team to brief and pay, per file or on retainer.PartlyNoYesNo
CRM client portalsOnly if you use that CRM.YesYesNoYes
FFileloopone link per client to a shared checklist both of you see, with nothing to replace and no team to brief.YesYesYesYes

Business model

A flat monthly subscription per broker

Working price A$19 / broker / month Not yet validated — founding members lock in their price.

Cheap enough to try alongside whatever the broker uses today.

Go to market

How we reach them

  1. NowThe founding-access page is live, with a Google search ad campaign built for brokers drowning in loan admin.
  2. NextBroker trade press and online broker communities.
  3. LaterAggregator and broker-group partnerships, offering it network-wide.

Where we are

Validating demand before building

  1. Problem researchReal complaints collected from public sources and scored
  2. Demand test · nowFounding-member applications open at fileloop.thinksimple.app, with a targeted search ad campaign built for it
  3. BuildOnly if the demand test shows people will sign up

Signup numbers will be shared here once there are enough to mean something.

Get in touch

Interested in backing Fileloop?

We’re happy to talk through the research, the demand test and the plan.

hello@thinksimple.app

For information only. This is not an offer of securities or financial advice. Fileloop is in development; nothing described here is available yet. Market figures and charts are estimates built from the sources shown.